that may be true, but you are assuming everyone is listening to Sports radio.

Yes. Obviously.

800,000 cars on the road at 5pm and 10% of them are listening to sports radio.

200,000 cars on the road at 1pm and 10% of them are listening to sports radio.

Doesn't that mean there are more total listeners at 5pm then at 1pm? Thus more ad revenue. Thus more money for the drive time hosts.

I didn't think this was complicated.

I thought you were smart, Doug.

While talking about wanting to take the show to Denver for Rockies/Cubs next season, Mac mentioned on the show yesterday that someone has a contract coming up before next baseball season, referring to himself I believe.

If he doesn't re-sign and ESPN goes the direction of the OP, I could see a line-up where Parkins and Bernstein do drive-time with Kaplan coming over and doing 9-Noon on the Cubs flagship. That leaves McKnight doing pre and post game for the Iowa Cubs. Just 3am acid reflux ramblings...

Yes. Obviously.

800,000 cars on the road at 5pm and 10% of them are listening to sports radio.

200,000 cars on the road at 1pm and 10% of them are listening to sports radio.

Doesn't that mean there are more total listeners at 5pm then at 1pm? Thus more ad revenue. Thus more money for the drive time hosts.

I didn't think this was complicated.

I thought you were smart, Doug.

The rumor of AM1000 going with all national programming, with the exception of Waddle and Silvy, has been floating around for years. I guess it might eventually come true at some point.

Parkins and Bernstein would be insufferable.
Mac and Jurko would be terrible. Jurko makes everything worse.

Parkins and Jurko would be entertaining because it would make Parkins miserable. I wouldn't listen much, but that would nice.
Mac and Bernstein has the potential to be entertaining, at least for a while. The open could be Bernstein's speech about what a great day it was for the station the last time Mac left.

Jurko does make everything worse. He's a throwback to the way radio sounded 15 years ago and is an annoying listen in 2019. Outside of Mulli (I think Mac has changed somewhat with the times), WSCR doesn't really have anyone that sounds like that, so I don't see them moving in the Jurko direction.

Mac certainly isn’t a buffoon like Jurko but he does gasp for breaths from time to time like the dumb kid

Seems like you are no stranger to breathing thru your mouth.

I thought there was an industry estimate posted here a few years ago that at peak listening the Score is getting 5-10K. That is pretty sobering how short the actual reach is of the format.

What are you talking about?

This would be disappointing, if it comes to fruition. I much prefer the local shows, focusing on Chicago teams. The worst thing suggested in this thread, is that Waddle and Silvy would be the only local show. Silvy is great. Underrated for sure. But the next original thought Waddle has will be his first. He repeats himself over and over and the whole Waddle's World thing is a crock. His producers come up with all the material for that segment and he just sifts through what they give him and chooses what he likes best. Waddles Producers World would be more accurate.

Waddle is so milquetoast and corporate, listening to him is like listening to any athlete describe a win or loss after a game; you learn nothing and everything said was totally predictable.

Even if Waddle's World were entertaining, listening to him butcher the reading of the stories is brutal. It is rare for him to cleanly read more than a sentence or two without tripping over his words or otherwise screwing it up. He's as bad as Anita Padilla is at her job, but not as physically repulsive.

(I called in about it one day)