It is currently Tue Feb 20, 2018 2:20 am

All times are UTC - 6 hours [ DST ]




Post new topic Reply to topic  [ 193 posts ]  Go to page Previous  1 ... 3, 4, 5, 6, 7  Next
Author Message
PostPosted: Wed Feb 15, 2017 1:36 pm 
Offline
1000 CLUB
User avatar

Joined: Tue Feb 21, 2006 5:12 pm
Posts: 17684
pizza_Place: 6 characters
Starting a podcast for the purpose of generating revenue is the wrong reason to start a podcast. As mentioned above, there are FAR too many free options.

First you launch the podcast.

Then you build the brand and feel.

The sponsors will find you.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 2:28 pm 
Offline
User avatar

Joined: Mon Jan 19, 2009 11:19 am
Posts: 18516
pizza_Place: Jimmy's Place
good show. I will listen whenever you have old WSCR guys on. Next up Murph!


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 2:52 pm 
Offline
1000 CLUB

Joined: Wed Mar 08, 2006 4:14 pm
Posts: 1191
Didn't know this existed until I saw it referenced in another section on the board. Good stuff

Would love to hear a Mac and Jurko episode with both of them uncensored


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:04 pm 
Offline
User avatar

Joined: Tue Aug 19, 2008 3:03 pm
Posts: 33925
Ugueth Will Shiv You wrote:
Starting a podcast for the purpose of generating revenue is the wrong reason to start a podcast. As mentioned above, there are FAR too many free options.

First you launch the podcast.

Then you build the brand and feel.

The sponsors will find you.

https://www.youtube.com/watch?v=pr8PhAo4gkc

_________________
I AM FASCINATED BY TALL MIDGET.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:29 pm 
Offline
User avatar

Joined: Thu Feb 17, 2005 2:35 pm
Posts: 53058
veganfan21 wrote:
good dolphin wrote:
veganfan21 wrote:
Boilermaker Rick wrote:
veganfan21 wrote:
DannyB wrote:
That Mac isn't on the radio in Chicago and the people who are, are is absurd.


Ill never understand why someone who openly didn't give a shit about his job is beloved for the job he did.
His job wasn't to like all sports leagues.


That's not my point though. Let's take basketball for example. I don't care that he doesn't like basketball. But in Chicago during a Bulls season, and particularly during exciting Bulls seasons, I'm sorry but you're going to have to talk basketball. He didn't want to do that. That's whenever he did show up to the station. I wouldn't say I don't like hockey but I will say I don't know much about it. However if my job is to host a sports radio show in a major hockey city like Chicago, you can bet I'm gonna study my ass off in order to have a solid conversation on hockey and the Blackhawks with fans and guests on the show. Or I could just say I don't give a shit, not show up for several months, and still get pats on the back from adoring fans.


to put it in your basketball terms, I bet you really appreciate that hard working Taj Gibson.


:lol: first of all this is not about basketball. im basically calling him an enabled lazy malcontent. you seem to not have a problem with that in this specific case. maybe generally too. to be clear i actually like him when he's engaged. i wasn't tuned in during his time with Terry and I chose 670 over his ESPN show when he was there, so most of my sample size is limited to the Mac and Speigs show. I understand he built up his rep during the earlier days and then at ESPN. Like I said, I liked him with Matt...when he showed up. But it's hard to couch praise in anything other than criticism because he was so unpredictable in terms of the energy or lack thereof that he brought to the show. It became offensive because whether you're a star or not at the very least you have to deliver to earn your check, and at some point he apparently became fine with collecting a check for delivering nothing. that's fine if that's your thing. maybe he caught whatever Terry had before a real illness forced him to retire last month.

.)


The entertainment field isn't like a guy on an assembly line. 90% of the guys on air at the Score right now can eat their vitamins, say their prayers and work day and night but never be as entertaining as Dan. Sir is a perfect example of this. I really do appreciate his work ethic and maybe I will listen to him when it comes to a show about something that requires research. However, on most days I am going for the straight entertainment and he is not it.

You happened to catch Dan's work during a less creative period. The overwhelming majority of his career he has not only be entertaining but he was also a guy who did all the heavy lifting at his radio station. He took ESPN from a station that had zero relevance and made it a ratings winner. He followed North's lead in doing the same with the Score.

Yes, it sucks that Mozart could walk into the room and create beauty while Solieri had to pound keys all day but that's life.

_________________
An association of men who will not quarrel with one another is a thing which has never existed- Thomas Jefferson in reference to the CSFMB


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:38 pm 
Offline
User avatar

Joined: Tue Apr 06, 2010 9:17 pm
Posts: 5711
pizza_Place: Rosati's
Fantastic episode, Dr. Ken :salut: - and shoutout to Mac for the engagement.

One thing that has not been mentioned before in the thread, but was really interesting is what Mac had to say about Rozner - how Rozner seems to be on the Score more often than the regulars as a fill-in, and that Mac would love to be in that position, as you don't have to carry any particular show/partner baggage over the long haul. Maybe that is exactly why Rozner isn't a "full-timer" (assuming whether he has actually even been offered a full-time gig) - he can have a full-time-like presence without being tied to any specific show.

Sounds like this type of arrangement may be the "mystery" gig Mac is alluding to.

_________________
Boilermaker Rick wrote:
I wasn't trolling.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:42 pm 
Offline
User avatar

Joined: Thu May 28, 2009 11:10 am
Posts: 34847
Location: Rock Ridge (splendid!)
pizza_Place: Charlie Fox's / Paisano's
Let the record show heyyyyyyyyyy that F. Murray Abraham's portrayal of Salieri was fantastic but also extraordinarily fictional. At the very least the were considered contemporary peers, and there is no hard evidence to suggest their relationship was anything other than cordial if not outright friendly.

_________________
There is a cult of ignorance in the United States, and there always has been. The strain of anti-intellectualism has been ... nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge'.
- Isaac Asimov


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:43 pm 
Offline
User avatar

Joined: Thu Jun 26, 2008 8:22 am
Posts: 13902
pizza_Place: Wha Happen?
this is what bugs me about Parkins...he sounds like he's -doing radio-

It's not natural. I'm not the world's biggest Mac fan but I get why people want to hear him...he sounds like a natural guy on the radio...you forget it's a show.

Terry and Dan could get that way when the show was good...just two guys riffing on sports and whatever weird news occurred that day, plus a healthy helping of poking at their fellow workers at the Score. It's hard to explain.

_________________
Ба́бушка гада́ла, да на́двое сказа́ла—то ли до́ждик, то ли снег, то ли бу́дет, то ли нет.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:51 pm 
Offline
User avatar

Joined: Tue Jan 26, 2016 4:46 pm
Posts: 7431
pizza_Place: Giordano's
Ugueth Will Shiv You wrote:
Starting a podcast for the purpose of generating revenue is the wrong reason to start a podcast. As mentioned above, there are FAR too many free options.

First you launch the podcast.

Then you build the brand and feel.

The sponsors will find you.


That may be true for guys that don't have any experience when starting a podcast, but advertisers will be more likely to link up with a seasoned-pro from Day 1. Of course the ad dollars will be heavily impression-contingent, as they are for any digital media, but they are far less likely to impose impression/download minimums on a "name" in the industry starting a podcast.

This is doubly so if said "name" can link up with one of the established podcasting networks like Podcast One (owned by Hubbard, I believe).


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:52 pm 
Offline
User avatar

Joined: Fri Oct 20, 2006 9:15 pm
Posts: 36926
Location: Bohemian Club Annual World Power Consolidation Conference & Golf Outing
pizza_Place: World Fluoridation Conspiracy Pizza & WINGS!
I was also intrigued by Mac's interest in becoming the Jose Oquendo of The Score.

I think that would be a great role for him. Also, might give exposure to different shows than is currently the case. More people would tune in to hear Mac than Rozner, for example.

_________________
www.CFRCast.com


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 3:58 pm 
Offline
User avatar

Joined: Tue Mar 24, 2015 9:46 pm
Posts: 2279
pizza_Place: I miss Carmen's
Add in some XRT shifts for his buddy Solk, and a podcast tied to 670 but where he gets a bigger share of the revenue (see Feder's deal with the Tribune before they self-destructed and he was obligated to publicly call them a bunch of fools) and he's probably there with time to spend in Canada fishing.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 4:00 pm 
Offline
User avatar

Joined: Fri Oct 20, 2006 9:15 pm
Posts: 36926
Location: Bohemian Club Annual World Power Consolidation Conference & Golf Outing
pizza_Place: World Fluoridation Conspiracy Pizza & WINGS!
Chet Coppock's Fur Coat wrote:
Add in some XRT shifts for his buddy Solk, and a podcast tied to 670 but where he gets a bigger share of the revenue (see Feder's deal with the Tribune before they self-destructed and he was obligated to publicly call them a bunch of fools) and he's probably there with time to spend in Canada fishing.


We got our first Canadian downloads.

Welcome Canada and Mexico!! NAFTA has nothing on us.

_________________
www.CFRCast.com


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 4:03 pm 
Offline
User avatar

Joined: Fri Mar 31, 2006 3:29 pm
Posts: 34683
Location: Isle of Lucy
pizza_Place: Al's Pizza
It sounded like he wanted to say a little more about Laurence, but he held back.

_________________
Good people drink good beer - Hunter S. Thompson

<º)))><

Well, I'm sure I'd feel much worse if I weren't under such heavy sedation.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 4:08 pm 
Offline
User avatar

Joined: Wed Jul 29, 2009 6:05 pm
Posts: 48905
pizza_Place: Lina's Pizza
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.

_________________
Seacrest wrote:
If presented with a fact(s) that I do not like, I'll tell myself it's false.


chaspoppcap wrote:
You seem to have a hard on for me and I probably desire it


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 4:52 pm 
Offline
User avatar

Joined: Mon Jul 16, 2007 2:00 pm
Posts: 19705
Terry's Peeps wrote:
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.

Good Dolphin would whip his ass?


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 4:54 pm 
Offline
User avatar

Joined: Thu May 28, 2009 11:10 am
Posts: 34847
Location: Rock Ridge (splendid!)
pizza_Place: Charlie Fox's / Paisano's
Juice's Lecture Notes wrote:
Ugueth Will Shiv You wrote:
Starting a podcast for the purpose of generating revenue is the wrong reason to start a podcast. As mentioned above, there are FAR too many free options.

First you launch the podcast.

Then you build the brand and feel.

The sponsors will find you.


That may be true for guys that don't have any experience when starting a podcast, but advertisers will be more likely to link up with a seasoned-pro from Day 1. Of course the ad dollars will be heavily impression-contingent, as they are for any digital media, but they are far less likely to impose impression/download minimums on a "name" in the industry starting a podcast.

This is doubly so if said "name" can link up with one of the established podcasting networks like Podcast One (owned by Hubbard, I believe).

Would there be more money to be had if there was a separation of rates for impressions vs conversions (via mentions during the podcast 'x' number of times), or is they typically sold as a package deal, so to speak?

Just seems that maybe, for example, some outfit like The Score would be more interested in click-here banner ads seen from impressions as opposed to maybe a local business (Fred's Farmer's Market wherever whenever) would rather go with the in-podcast mentions.

I'm not Dr. Marketing so I don't really know my ass from a hole in the ground about it.

_________________
There is a cult of ignorance in the United States, and there always has been. The strain of anti-intellectualism has been ... nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge'.
- Isaac Asimov


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 4:56 pm 
Offline
User avatar

Joined: Thu May 28, 2009 11:10 am
Posts: 34847
Location: Rock Ridge (splendid!)
pizza_Place: Charlie Fox's / Paisano's
Hawg Ass wrote:
Terry's Peeps wrote:
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.

Good Dolphin would whip his ass?


You sit there, and you thump your chest and state your opinions and didn't get you anywhere! Talk about your shake that, talk about John 3:16 ... dolphin 3:16 says I just whipped your ass!

_________________
There is a cult of ignorance in the United States, and there always has been. The strain of anti-intellectualism has been ... nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge'.
- Isaac Asimov


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 5:06 pm 
Offline
User avatar

Joined: Tue Jan 26, 2016 4:46 pm
Posts: 7431
pizza_Place: Giordano's
Don Tiny wrote:
Juice's Lecture Notes wrote:
Ugueth Will Shiv You wrote:
Starting a podcast for the purpose of generating revenue is the wrong reason to start a podcast. As mentioned above, there are FAR too many free options.

First you launch the podcast.

Then you build the brand and feel.

The sponsors will find you.


That may be true for guys that don't have any experience when starting a podcast, but advertisers will be more likely to link up with a seasoned-pro from Day 1. Of course the ad dollars will be heavily impression-contingent, as they are for any digital media, but they are far less likely to impose impression/download minimums on a "name" in the industry starting a podcast.

This is doubly so if said "name" can link up with one of the established podcasting networks like Podcast One (owned by Hubbard, I believe).

Would there be more money to be had if there was a separation of rates for impressions vs conversions (via mentions during the podcast 'x' number of times), or is they typically sold as a package deal, so to speak?

Just seems that maybe, for example, some outfit like The Score would be more interested in click-here banner ads seen from impressions as opposed to maybe a local business (Fred's Farmer's Market wherever whenever) would rather go with the in-podcast mentions.

I'm not Dr. Marketing so I don't really know my ass from a hole in the ground about it.


From what I've seen, podcasts tend to separate the kinds of ads, yes. The Direct Response route is usually chosen by smaller companies that prefer a pay-as-you go plan, and they'll happily throw in a bounty on sales tied to your show (via coupon code, let's say) rather than have to front a certain amount of cash. Though big-time brands have little need for that kind of direct marketing, so they'll negotiate based on a reasonably-agreed upon number of plays/mentions/positioning during a show.

The differences allow for a podcast to sustain themselves with affiliate links and coupon codes (Amazon, Stub Hub, Mack Weldon, that shit wine Bernstein sells) while they build viewership and sell show branding, pre-rolls, etc.

But with someone like Mac, his podcast can go directly to StubHub or DraftDuel for commitments before the show even starts, whereas the CFMB Review would have to show them reams of download figures. So yeah, more money in diversifying ad types, and more money up-front if the show has a marquee name.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 5:11 pm 
Offline
User avatar

Joined: Mon Jul 16, 2007 2:00 pm
Posts: 19705
Don Tiny wrote:
Hawg Ass wrote:
Terry's Peeps wrote:
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.

Good Dolphin would whip his ass?


You sit there, and you thump your chest and state your opinions and didn't get you anywhere! Talk about your shake that, talk about John 3:16 ... dolphin 3:16 says I just whipped your ass!

:lol:


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 6:55 pm 
Offline
User avatar

Joined: Sun Jul 02, 2006 6:08 am
Posts: 4090
Location: Section 433
pizza_Place: 1. Homemade 2. Jewels
Listened today while driving down to Bourbonnais. Highly enjoyable. :cheers: :cheers:

_________________
"Communication with the dead is only a little more difficult than communication with some of the living."


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 10:13 pm 
Offline

Joined: Thu Nov 05, 2015 2:39 pm
Posts: 2985
pizza_Place: Lou Malnati's
Going to take credit for suggesting that Mac go on the Podcast and bringing up the North-Bernstein story that Mac discussed. I can be your next guest.


Top
 Profile  
 
PostPosted: Wed Feb 15, 2017 10:25 pm 
Offline
User avatar

Joined: Fri Oct 20, 2006 9:15 pm
Posts: 36926
Location: Bohemian Club Annual World Power Consolidation Conference & Golf Outing
pizza_Place: World Fluoridation Conspiracy Pizza & WINGS!
I've probably listened to that thing 4 times.

What was the North-Bernstein story?

_________________
www.CFRCast.com


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 8:57 am 
Offline
1000 CLUB
User avatar

Joined: Tue Feb 21, 2006 5:12 pm
Posts: 17684
pizza_Place: 6 characters
Juice's Lecture Notes wrote:
From what I've seen, podcasts tend to separate the kinds of ads, yes. The Direct Response route is usually chosen by smaller companies that prefer a pay-as-you go plan, and they'll happily throw in a bounty on sales tied to your show (via coupon code, let's say) rather than have to front a certain amount of cash. Though big-time brands have little need for that kind of direct marketing, so they'll negotiate based on a reasonably-agreed upon number of plays/mentions/positioning during a show.

The differences allow for a podcast to sustain themselves with affiliate links and coupon codes (Amazon, Stub Hub, Mack Weldon, that shit wine Bernstein sells) while they build viewership and sell show branding, pre-rolls, etc.

But with someone like Mac, his podcast can go directly to StubHub or DraftDuel for commitments before the show even starts, whereas the CFMB Review would have to show them reams of download figures. So yeah, more money in diversifying ad types, and more money up-front if the show has a marquee name.


All very true. The few sponsors that have approached me were more of the direct conversion variety, while any sponsors on the website were impression-based. For example, my brief stint with Draft Kings included a pre-read on the podcast coupled with an affiliate link on the website.


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 10:32 am 
Offline
1000 CLUB

Joined: Wed Mar 08, 2006 4:14 pm
Posts: 1191
Jurko and Mac on the Score would be a trip, can't even picture it. I wonder how often Jurko would call out Bernstein on bs


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 10:39 am 
Offline
User avatar

Joined: Tue Aug 19, 2008 3:03 pm
Posts: 33925
torch! wrote:
I wonder how often Jurko would call out Bernstein on bs

Never.

_________________
I AM FASCINATED BY TALL MIDGET.


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 10:57 am 
Offline
User avatar

Joined: Tue Apr 26, 2011 11:54 pm
Posts: 3228
pizza_Place: Home Run Inn
Don Tiny wrote:
Hawg Ass wrote:
Terry's Peeps wrote:
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.

Good Dolphin would whip his ass?


You sit there, and you thump your chest and state your opinions and didn't get you anywhere! Talk about your shake that, talk about John 3:16 ... dolphin 3:16 says I just whipped your ass!



:lol: :lol:


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 3:22 pm 
Offline
Site Admin
User avatar

Joined: Wed Jun 08, 2005 6:45 pm
Posts: 15690
Location: Lovetron
pizza_Place: Malnati's
Terry's Peeps wrote:
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.


:lol: :lol:

Great stuff Doc.

_________________
Joe Orr Road Rod wrote:
Because without agreement on objective truth, how do we communicate?


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 3:22 pm 
Offline
Site Admin
User avatar

Joined: Wed Jun 08, 2005 6:45 pm
Posts: 15690
Location: Lovetron
pizza_Place: Malnati's
Terry's Peeps wrote:
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.


:lol: :lol:

Great stuff Doc.

_________________
Joe Orr Road Rod wrote:
Because without agreement on objective truth, how do we communicate?


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 3:22 pm 
Offline
Site Admin
User avatar

Joined: Wed Jun 08, 2005 6:45 pm
Posts: 15690
Location: Lovetron
pizza_Place: Malnati's
Terry's Peeps wrote:
Chus wrote:
It sounded like he wanted to say a little more about Laurence, but he held back.


He knew what would happen if he did.


:lol: :lol:

Great stuff Doc.

_________________
Joe Orr Road Rod wrote:
Because without agreement on objective truth, how do we communicate?


Top
 Profile  
 
PostPosted: Thu Feb 16, 2017 5:28 pm 
Offline
1000 CLUB
User avatar

Joined: Fri May 13, 2005 4:47 pm
Posts: 25630
Location: computer
pizza_Place: Salerno's
Didn't Mac mention something about Bernsie not wanting North at Terry's reunion? I thought I heard you bring that up, yes?

Nice work on the Larz mention Doc!...kinda legitimizes things eh?

He called us "wild and fun!"

_________________
http://soundcloud.com/audioidkid
@audioidkid
donspiracy wrote:
douglas from evergreen freakin park... fighter, survivor, string picker and ass kicker. Now he can call himself, Champion.


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 193 posts ]  Go to page Previous  1 ... 3, 4, 5, 6, 7  Next

All times are UTC - 6 hours [ DST ]


Who is online

Users browsing this forum: No registered users and 1 guest


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum

Search for:
Jump to:  
Powered by phpBB® Forum Software © phpBB Group