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blackhawksfan
PostPosted: Wed Mar 31, 2021 4:11 pm 
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I just noticed an app on my phone called Audacy and I was "WTF is this"? Turns out radio.com is no longer.

https://variety.com/2021/digital/news/e ... 234939320/

[b]After more than 50 years as Entercom Communications, the radio and podcasting company is unfurling a new banner: Effective immediately, it is changing its name to Audacy.

With the rebranding, the company also has retired the Radio.com name for its direct-to-consumer platform, which has adopted the Audacy moniker. The company’s new website is audacyinc.com.

“The name Entercom no longer fit. We’ve outgrown it,” David Field, chairman, president and CEO, said in an interview. At a high level, he said, the company needed “consistency across B2B [business-to-business] and B2C [business-to-consumer]” domains in its corporate identify.

The new name is redolent of “audio” and “audacity,” and, of course, its homonym “odyssey.” Here’s how Field described it: “‘Audacy’ captures the dynamic creativity, outstanding content and innovative spirit that fuel our forward ambitions.” The company worked with WPP’s Landor & Fitch brand consulting and design division on the rebranding, which includes a pair of new audio logos (listen at this link).[/b]
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Brick
PostPosted: Wed Mar 31, 2021 4:12 pm 
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blackhawksfan wrote:
The new name is redolent of “audio” and “audacity,” and, of course, its homonym “odyssey.” Here’s how Field described it: “‘Audacy’ captures the dynamic creativity, outstanding content and innovative spirit that fuel our forward ambitions.” The company worked with WPP’s Landor & Fitch brand consulting and design division on the rebranding, which includes a pair of new audio logos (listen at this link).[/size][/b][/b]
Pretty much a guarantee this saves the company.

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CDOM
PostPosted: Wed Mar 31, 2021 4:37 pm 
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Terrible.

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Curious Hair
PostPosted: Wed Mar 31, 2021 4:38 pm 
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Radio.com is such a simple domain name that you'd think they'd build the whole company around that, like how Clear Channel became iHeartMedia. But then Entercom's problem has been that they're a mid-market company that thinks they're major-market.

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Jaw Breaker
PostPosted: Wed Mar 31, 2021 4:42 pm 
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Confusing with Audyssey, which is a company that develops equalization software for electronic devices.

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Curious Hair
PostPosted: Wed Mar 31, 2021 4:43 pm 
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Jaw Breaker wrote:
Confusing with Audyssey, which is a company that develops equalization software for electronic devices.

And Audacity, which makes open-source editing software. This is tronc 2: Gettin' Tronc-er

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W_Z
PostPosted: Wed Mar 31, 2021 4:50 pm 
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And CreativeLabs used to have Audigy, which was their sound card application for making music through the computer.
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HawaiiYou
PostPosted: Wed Mar 31, 2021 5:22 pm 
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Jaw Breaker wrote:
Audyssey, .


Probably Roger Moore’s most fun Bond movie.
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Ogie Oglethorpe
PostPosted: Wed Mar 31, 2021 5:50 pm 
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Bankruptcy in 6 months for Audacity

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Peoria Matt
PostPosted: Wed Mar 31, 2021 6:10 pm 
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Dumb idea. It's a weird name.
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Ogie Oglethorpe
PostPosted: Wed Mar 31, 2021 6:49 pm 
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It's an awful name, worse than Tronc.

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Regular Reader
PostPosted: Wed Mar 31, 2021 6:51 pm 
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HawaiiYou
PostPosted: Wed Mar 31, 2021 6:59 pm 
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webio is even a better name than this.
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SuperNintendoHjalmarsson
PostPosted: Thu Apr 01, 2021 9:09 am 
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(listen at this link)

No.

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Nardi
PostPosted: Thu Apr 01, 2021 9:11 am 
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SuperNintendoHjalmarsson wrote:
(listen at this link)

No.

:lol: My exact thought also.
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pittmike
PostPosted: Thu Apr 01, 2021 10:27 am 
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Someone's son-in-law came up with the idea and the company was made to do it.

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Curious Hair
PostPosted: Sun Apr 04, 2021 6:18 pm 
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Generally not good for your audio-based company when you have to spell your name out in your spots.

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Terry's Peeps
PostPosted: Sun Apr 04, 2021 7:10 pm 
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Curious Hair wrote:
Generally not good for your audio-based company when you have to spell your name out in your spots.



When I heard Parkins say it the other day, I thought it was Odyssey.

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Peoria Matt
PostPosted: Sun Apr 04, 2021 7:11 pm 
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Terry's Peeps wrote:
Curious Hair wrote:
Generally not good for your audio-based company when you have to spell your name out in your spots.



When I heard Parkins say it the other day, I thought it was Odyssey.


I thought that's what Mully said also. I figured they landed a big Honda deal.
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Curious Hair
PostPosted: Sun Apr 04, 2021 7:12 pm 
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Haha, of course the Syracuse Kid would train himself into doing an east-coast cot-caught merger.

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HawaiiYou
PostPosted: Sun Apr 04, 2021 8:12 pm 
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Terry's Peeps wrote:
Curious Hair wrote:
Generally not good for your audio-based company when you have to spell your name out in your spots.



When I heard Parkins say it the other day, I thought it was Odyssey.


Parkins knows how to play the game and plays it well. When it comes to career advancement, Parkins playing chess while the others at the score are playing checkers.
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IkeSouth
PostPosted: Sun Apr 04, 2021 9:24 pm 
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sounds like a fun company to work for. the best ideas start at the top.

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billypootons
PostPosted: Mon Apr 05, 2021 8:41 am 
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Ogie Oglethorpe wrote:
It's an awful name, worse than Tronc.


tronc still worse. at least when i hear the name audacy it at least starts with aud so i can relate that to audio. some ad agency probably got a five figure consultant contract to come up with tronc
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blackhawksfan
PostPosted: Thu Apr 08, 2021 2:28 am 
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It still takes me a few seconds to remember what the Audacy app is.
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Tall Midget
PostPosted: Thu Apr 08, 2021 8:06 am 
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Peoria Matt wrote:
Terry's Peeps wrote:
Curious Hair wrote:
Generally not good for your audio-based company when you have to spell your name out in your spots.



When I heard Parkins say it the other day, I thought it was Odyssey.


I thought that's what Mully said also. I figured they landed a big Honda deal.


Some of the Audacy commentators also pronounce it OWdacy. I laugh every time I hear a new variation of the name. This has gotta be one of the worst re-branding launches in marketing history.

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good dolphin
PostPosted: Thu Apr 08, 2021 10:07 am 
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