will "playing the Santo card" now be used to describe throwing something in the trash after it has been fully monetized?

The Bears played the Santo card with Urlacher this off season.

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O judgment! Thou art fled to brutish beasts,
And men have lost their reason.

It wasn't fully monetized though. They could have sold that card at a "garage sale" the way the Sox would have. They need to look eight miles south to sharpen up their monetization skills. You can get a thousand bucks to let some rich guy's kid with a speech impediment announce today's lineups. "Weeding off faw da White Sox, Al-e-jan-dro Day-za."

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General Jim wears Fort Bragg down... to get it!

Cubs do things differently:
http://www.youtube.com/watch?v=vKjdxBqczdY

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