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| New Chicago Fire Badge/Branding http://chicagofanatics.com/viewtopic.php?f=99&t=119664 |
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| Author: | KDdidit [ Thu Nov 21, 2019 11:42 pm ] |
| Post subject: | New Chicago Fire Badge/Branding |
So much for hoping the move back to Chicago proper would knock some sense into them. I didn't even like the old logo. Quote: At the center of our badge, the Fire Crown -- with flames inverted to become a crown -- tells the story of a dramatic rebirth, and how it became the legend of our city's people. Sure thing, marketing guy. 
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| Author: | shirtless driver [ Thu Nov 21, 2019 11:47 pm ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
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| Author: | conns7901 [ Thu Nov 21, 2019 11:57 pm ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
A picture of a 90% empty soldier field would have been a better picture. |
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| Author: | shirtless driver [ Fri Nov 22, 2019 12:23 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
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| Author: | Telegram Sam [ Fri Nov 22, 2019 12:31 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Pretty sure you're going to see a lot of soccer enthusiasts painting this logo on garage doors and under viaducts. Wouldn't be surprised if it started already... |
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| Author: | Regular Reader [ Fri Nov 22, 2019 12:34 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Telegram Sam wrote: Pretty sure you're going to see a lot of soccer enthusiasts painting this logo on garage doors and under viaducts. Wouldn't be surprised if it started already... Latin Kings?!? |
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| Author: | Spaulding [ Fri Nov 22, 2019 12:36 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Came across Leandro Vilela… I know nothing about soccer but I would watch him do anything. Very nice. |
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| Author: | Telegram Sam [ Fri Nov 22, 2019 12:36 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Regular Reader wrote: Telegram Sam wrote: Pretty sure you're going to see a lot of soccer enthusiasts painting this logo on garage doors and under viaducts. Wouldn't be surprised if it started already... Latin Kings?!? Oh, yeah. That's probably what that is. |
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| Author: | Regular Reader [ Fri Nov 22, 2019 12:42 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Telegram Sam wrote: Regular Reader wrote: Telegram Sam wrote: Pretty sure you're going to see a lot of soccer enthusiasts painting this logo on garage doors and under viaducts. Wouldn't be surprised if it started already... Latin Kings?!? Oh, yeah. That's probably what that is. Just substitute the red for black . |
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| Author: | Chet Coppock's Fur Coat [ Fri Nov 22, 2019 8:41 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
If someone got a photo.... and put them side by side. That's what Deadspin should have stayed being about instead of drifting into SJW a place to make fun of clueless sports organizations. |
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| Author: | BigW72 [ Fri Nov 22, 2019 8:43 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Never underestimate the ability of highly paid professionals to do really stupid shit. |
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| Author: | Terry's Peeps [ Fri Nov 22, 2019 9:16 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
wdelaney72 wrote: Never underestimate the ability of highly paid professionals to do really stupid shit. Pretty much. I didn't mind the apparent runner-up. |
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| Author: | Joe Orr Road Rod [ Fri Nov 22, 2019 9:21 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
I don't follow Major League Soccer, but it seems to me that the teams have this European ethic right down to using the "FC" designation. And there's actually a team called "Sporting Kansas City". That sounds as if a person who doesn't speak English named the team. It seems very odd and affected. |
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| Author: | Hatchetman [ Fri Nov 22, 2019 10:07 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
I don't really care about the kit. Just put a good football club on the pitch. Did I say that right? |
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| Author: | Terry's Peeps [ Fri Nov 22, 2019 10:11 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Joe Orr Road Rod wrote: I don't follow Major League Soccer, but it seems to me that the teams have this European ethic right down to using the "FC" designation. And there's actually a team called "Sporting Kansas City". That sounds as if a person who doesn't speak English named the team. It seems very odd and affected. It is. It's people trying too hard. |
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| Author: | Frank Coztansa [ Fri Nov 22, 2019 10:15 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
They wanted to separate themselves from their logo and brand in Bridgeview, as well as the TV show. It's a stupid logo. |
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| Author: | KDdidit [ Fri Nov 22, 2019 10:30 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Terry's Peeps wrote: Joe Orr Road Rod wrote: I don't follow Major League Soccer, but it seems to me that the teams have this European ethic right down to using the "FC" designation. And there's actually a team called "Sporting Kansas City". That sounds as if a person who doesn't speak English named the team. It seems very odd and affected. It is. It's people trying too hard. Yes and no. The team names and badges when MLS started were distinctive and different and nobody liked them so they went the other way. Is Sporting Kansas City worse than the original name of The Wiz? Not the Wizards, the Wiz. Ideally there’s a middle ground, but that’s boring too. |
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| Author: | Douchebag [ Fri Nov 22, 2019 10:32 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
KDdidit wrote: Is Sporting Kansas City worse than the original name of The Wiz? Not the Wizards, the Wiz. 
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| Author: | Frank Coztansa [ Fri Nov 22, 2019 10:34 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
KDdidit wrote: Is Sporting Kansas City worse than the original name of The Wiz? Not the Wizards, the Wiz. Quite a bit worst, because nobody beats The Wiz!
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| Author: | Douchebag [ Fri Nov 22, 2019 10:35 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Frank has me on ignore. I know he has an ear infection, but I didn't know he was also blind. |
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| Author: | Frank Coztansa [ Fri Nov 22, 2019 10:41 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Douchebag wrote: Frank has me on ignore. I know he has an ear infection, but I didn't know he was also blind. 
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| Author: | Terry's Peeps [ Fri Nov 22, 2019 10:46 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
KDdidit wrote: Terry's Peeps wrote: Joe Orr Road Rod wrote: I don't follow Major League Soccer, but it seems to me that the teams have this European ethic right down to using the "FC" designation. And there's actually a team called "Sporting Kansas City". That sounds as if a person who doesn't speak English named the team. It seems very odd and affected. It is. It's people trying too hard. Yes and no. The team names and badges when MLS started were distinctive and different and nobody liked them so they went the other way. Is Sporting Kansas City worse than the original name of The Wiz? Not the Wizards, the Wiz. Ideally there’s a middle ground, but that’s boring too. Yeah I get it. But make it American. Not European. KC Manginos. Chicago Grabowskis. Fun stuff like that that defines America. |
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| Author: | Curious Hair [ Fri Nov 22, 2019 10:47 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Joe Orr Road Rod wrote: I don't follow Major League Soccer, but it seems to me that the teams have this European ethic right down to using the "FC" designation. And there's actually a team called "Sporting Kansas City". That sounds as if a person who doesn't speak English named the team. It seems very odd and affected. It absolutely is an affectation. They started off with those foofy singular-noun names that were in vogue in the '90s, like the "Dallas Burn" and "Kansas City Wiz," but then the league was kinda circling the drain and did a soft relaunch of sorts where everyone started aping European naming conventions: hence they became FC Dallas, Sporting Kansas City, then added Toronto FC, Cincinnati FC, LAFC, NYCFC, and so on. The dumbest one is Real Salt Lake, which is called that despite the fact that Real Madrid gets its name from being sponsored by the Spanish monarchy and Utah, though certainly not for the Mormon Church's lack of trying, does not have a monarchy. The weird thing is that the PNW teams all have normal North American names (Portland Timbers, Seattle Sounders, Vancouver Whitecaps) and that region appears to be the league's base of power. |
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| Author: | Hatchetman [ Fri Nov 22, 2019 10:49 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
seems like a couple of teams, Seattle, Atlanta (?) went with the faux Euro approach and it was highly successful (they draw like 10X the Fire), so they are just copying that. |
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| Author: | Curious Hair [ Fri Nov 22, 2019 10:53 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Telegram Sam wrote: Pretty sure you're going to see a lot of soccer enthusiasts painting this logo on garage doors and under viaducts. Wouldn't be surprised if it started already... Can't shake the feeling that no one from Chicago was involved in the design and approval of this logo, because otherwise someone somewhere along the way would have said "no, that's a Latin Kings logo, please don't do that." Oh, well, Brooklyn yuppies know what's best for everyone, that's why they're there. |
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| Author: | Hatchetman [ Fri Nov 22, 2019 11:07 am ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
If it's the latin kings logo, they may have a whole new merchandizing angle. |
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| Author: | KDdidit [ Fri Nov 22, 2019 12:04 pm ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
Not to show my whiteness, but don’t the Latin Kings have a 5 pointed crown and the Gangster Disciples 6 (or 3)? |
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| Author: | billypootons [ Fri Nov 22, 2019 12:07 pm ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
curious how much money the branding consultant was paid to produce it |
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| Author: | Regular Reader [ Fri Nov 22, 2019 12:18 pm ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
KDdidit wrote: Not to show my whiteness, but don’t the Latin Kings have a 5 pointed crown and the Gangster Disciples 6 (or 3)? Disciples sport the Star of David. (after their founder btw) Iirc, back in the day the crown was kind of a throw in. |
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| Author: | Chet Coppock's Fur Coat [ Fri Nov 22, 2019 12:32 pm ] |
| Post subject: | Re: New Chicago Fire Badge/Branding |
MLS team names are for the woke who really don't like America but are stuck living here. |
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